Adidas – Miscellaneous

A number of innovative microsites were created for Adidas that positioned their products advantageously.

Agency: Razorfish

Adidas Performance – Women’s Training

What made it special: the innovative mix and match tool with numerous possible product combinations.

Adidas Performance – Stella McCartney

What made it special: fullscreen editorial images of models wearing the product.

Adidas Y-3 Sport Style – Lightbox / Surveillance

What made it special: fluid grid layout with large-scale videos of models wearing the product line. Fashion shows could be viewed from multiple perspectives.

Adidas Y-3 Sport Style – Gravity

What made it special: showing the product line in a new and previously unseen way.

Adidas Performance Running – Running website

What made it special: smart tools like the gear finder, running routes or the running calculator.

Adidas Performance Running – Microbounce

What made it special: accomplished product animations and smooth background transitions.

Adidas Y-3 Sport Style – Reflection

What made it special: 360° videos of models wearing the product line.

Adidas Originals – Stadion

What made it special: seeing the product line from many different angles.

Adidas Y-3 Sport Style – Walking Models

What made it special: large-scale videos of models wearing the product line.