Lebenshilfe – 50 Blueprints

Lebenshilfe – 50 Blueprints

To mark the 50th anniversary of Lebenshilfe Frankfurt, a campaign was developed to raise awareness and generate donations. Artists with intellectual disabilities from the Atelier Goldstein individually reworked a map of Gut Hausen, an area of land in the middle of Frankfurt that belongs to Lebenshilfe and where their vision of an inclusive society is becoming a reality.

The works were published on billboards and citylights in and around Frankfurt. In addition, there were ads, postcards and a mailing to selected companies. Everything led to an anniversary microsite where you could watch the artists at work, learn more about Gut Hausen and Lebenshilfe, acquire the works as posters and, of course, donate.

Agency: Ogilvy Interactive

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