About me
Me, in a nutshell
I'm a dedicated creative problem solver with more than two decades of experience in digital brand building and a proven track record of success.
I believe that creativity can add value to any business by taking new and innovative approaches that contribute to growth.
What gets me out of bed in the morning
Curiosity is my drive and marketing is my sandbox. I love to think new, make new, improve, push forward, whether disruptive or incremental.
My way of working fuses creative thinking with a strategic and entrepreneurial mindset to develop ideas, concepts and strategies that differentiate and deliver results.
I'm passionate about design, branding, advertising, storytelling, contemporary culture and emerging technologies. I particularly enjoy creating brand platforms and ensuring seamless communication across the ecosystem to create a cohesive brand experience that resonates with audiences.
I thrive when I get to master exciting challenges together with smart and inspiring people. Preferably in cross-functional teams, where I can bring in my unique creative perspective while breaking through the silos and getting the bigger picture.
What I bring to the party
Rooted in design, I offer a broad expertise in modern brand communication along the customer journey. My range of services includes:
Creative strategy
Creative cross channel / full funnel communication strategies
Compelling brand narratives and storytelling frameworks
Distinctive visual brand identities and scalable design systems
Creative direction
Creative ideas and concepts for a wide range of communication channels
Visual design for various online and offline media
Preparation and accompaniment of photo, film and 3D productions
Conducting presentations and workshops
Creative management
Client service and consulting on strategic and operational issues
Creative management of projects and technical leadership of interdisciplinary project teams
Project and process planning: preparation of briefings, planning of costs, timings & capacities
How I became a digital marketing uber-nerd
I studied communication design at the University of Wuppertal with Bazon Brock and Uwe Loesch. Besides my studies, I learned the ropes at the Wuppertal-based creative hot shop Boros. After graduation, I gained experience at some of Germany‘s most renowned communication agencies: Neue Digitale (now Publicis Sapient), Ogilvy, La Red, Kolle Rebbe (now Accenture Song) and Philipp und Keuntje, where I most recently co-led a business unit as Executive Creative Director and "Heimatleiter".
Since 2021, I have been leading the in-house creative team at Emma - The Sleep Company across multiple international offices. As Global Head of Creation, I translate business strategies into creative solutions that help the company achieve its ambitious goal of becoming the world's leading sleep brand.
In addition to my professional activities, I am committed to the next generation: Since 2011, I have been teaching "creative strategies" at the University of Darmstadt. Here, I show young talents practical approaches to strategically and conceptually tackle creative tasks in the communications industry. This includes skills in storytelling and the orchestration of complex campaigns as well as strategies for audience participation.
In my personal life, I am happily wed to an opera director whom I admire for more than just her amazing work. We both love camping and have a little boy who kindly teaches me something new every day and shares a deep passion for comic books, board games and the European Middle Ages with me.
Some great logos I have partnered with
Recognition
Even though that was never my main drive. Winning an award is always special, and it just feels great to have your hard work recognized.
Let’s connect
If you are looking for an innovation-driven creative professional who works across disciplines to help you drive things forward with passion, or just want to talk shop about what brands can learn from Star Wars – I am always curious to hear from you!