Lidl
Lidl muss man können
The "Lidl muss man können" campaign positioned the discounter as a demanding employer and showed the company's broad job and topic diversity.
The accompanying website expanded on the content and potential applicants learned all sorts of interesting facts about Lidl in an entertaining interactive dialog, with the hard-to-digest information broken down into small, appetizing "content bites".
Pohl-Boskamp
Mach sie NYDA
The campaign for the Nyda head lice remedy grabbed attention and stood out from the competition by breaking out of the typical "pharma generic". The means to this end: humor. In online and social media ads, colorfully illustrated lice monsters terrorized the heads of innocent children and Nyda was promoted as the solution to get rid of the annoying creatures.
The campaign also included print ads, POS activities and giveaways such as lice caps and tattoos.
HSH Nordbank
Gute Arbeit
Much has been said about the HSH Nordbank in recent years. But contrary to all preconceptions, the German "scandal bank" was a functioning commercial bank. It solved its clients' problems with its sleeves rolled up and without elitism, made profits, won new clients and was indispensable for the region.
The annual report proudly showcased the achievements in digital and analog form, summed up in the title in two simple words: good work.
Allianz Global Investors
Das faule Geld
Two billion euros - that's how much money is estimated to be lying around uselessly in different bank accounts in Germany instead of working for its owners. For the asset management company Allianz Global Investors, we wanted to take away the people’s fear of investing and show the potential of clever investment opportunities – with a campaign that broke out of the "financial generic" typical of the industry and gave the problem a face and a voice.
May we introduce: the lazy money.
VGH Versicherungen
Berufliche Heimat
On the employer branding portal, apprentices, students, trainees, interns and employees of the VGH reported in personal articles on their everyday working life, providing insight into the diverse working world of an insurance company.
Applicants could find job offers as well as a lot of useful information and current event notes.
Bundesagentur für Arbeit
Bringt weiter
The Bundesagentur für Arbeit not only got a new campaign for skilled workers. It got a completely new image that underlined its identity as a modern service provider. The measures covered the entire spectrum of external and internal communications: from TV to radio, print, online to the BA's very first Facebook presence and even its own app.
Perhaps the greatest achievement, however, were two words. Because with "bringt weiter", the BA introduced the first claim in its history.
IG Metall
Neue Zeiten, neue Fragen
"Neue Zeiten, neue Fragen. Gemeinsam für neue Antworten." Under this motto, a campaign was developed for IG Metall that addressed central questions of the modern working world with posters, online ads and a cinema spot. The aim was to strengthen the union's image as a shaping political force and to reinforce the trend of increasing membership among young workers.
On the accompanying website, young IG Metall members shared their thoughts in short video interviews, and users had the chance to engage in conversations with the union.
Axe
Anarchy Chaos Movie
An interactive Hangover-style online series was developed for the deodorant brand’s special edition "Anarchy". In it, a young woman woke up in a trashed trailer on the shore of a lonely lake and could not remember how she ended up there. What happened the night before? That was up to users to decide episode by episode on the Axe website or on Facebook.
The highlight: A role in the final film was raffled off among all participants.
Axe
Apollo Space Academy
To promote its special edition "Apollo", the deodorant brand held a multi-stage competition in which five participants could win a trip to space – yes, real space! To do so, they had to prove in a series of challenges that they have what it takes to be an astronaut.
In the Zero Gravity Game, they had to demonstrate real dexterity and unzip the bikini of an attractive astronaut in the weightlessness of space.
In the Space Crew Game, they had to use their smartphones to collect attractive female astronauts for their own crew in their real environment.
o2
Monsteralaaarm!!!
The enjoyable online game was created for o2 to expand on the telco provider's classic monster campaign and promote the o2 Surf-Stick as a hero – by using it, the players were able to combat the contract term monsters and receive trophies and fantastic prizes as a reward.
Nescafé Dolce Gusto
Find Tomte
In Nescafé’s Christmas competition, you could win great prizes every day. Therefore participants had to catch Tomte the mischievous Christmas troll in a giant hidden object picture of "Dolce Gusto City" before he ruined the festivities with his pranks.
The city grew daily, which continuously increased the level of difficulty.
Lebenshilfe
50 Pläne
On the occasion of the 50th anniversary of Lebenshilfe Frankfurt, a campaign was developed to attract attention and donations. For this, artists with intellectual disabilities individually reworked a site plan of Gut Hausen, a Lebenshilfe property in the middle of Frankfurt where the dream of inclusive living is becoming a reality. The work was published on posters in and around Frankfurt. There were also ads, postcards and mailings to selected companies.
All the measures led to an anniversary microsite where people could look over the artists' shoulders, learn more about Gut Hausen and Lebenshilfe, purchase the works as posters and – of course – donate.
ARD & ZDF
ARD und ZDF und Sie
In Germany, public broadcasters' programs are taken for granted. However, there is a certain reluctance to pay the necessary fees. The campaign aimed to highlight the value of independent media for younger audiences and to promote a positive view of the GEZ fees. To achieve this, we used one of the world's most popular sporting events: TV, print, radio and info screens encouraged viewers to celebrate that only their fees made the Soccer World Cup 2010 possible.
All these activities led to a campaign website where viewers could personalize the TV spot and become the star of the World Cup, with the option to share the results on Facebook.
Ikea
Küchen made for Germany
The campaign showcased Ikea's kitchen diversity. The focus was on the message that kitchens always become an issue when a new phase of life begins. Whether it's moving out of the parental home, moving into a flat-share or living on your own. And Ikea, with its affordable, functional and beautiful kitchens, is the ideal partner to make every new beginning easy.
The campaign continued with a web special, which formed the core of the campaign.
Adidas
Webspecials
A number of innovative microsites were created for the sports brand, which set standards in both creative and technical terms and received numerous awards for this.