Hochbahn – Senf! Senf! Senf!

Hamburg’s roads are nearing breaking point. That's why Hochbahn is building Germany's most modern subway. To create acceptance for the major project, we involved the public at an early stage: through public relations, social media and a loud out-of-home campaign. At events in the city districts, we sent young and old on a virtual journey of discovery using innovative technologies such as augmented reality. And those who couldn't make it to the events could add their two cents on a digital participation platform.