Bosch – IXOism
Out of the toolbox, into the living room. Or: from functional tool to design object. Under this motto, we developed a multi-stage integrated campaign for the crazy little cordless screwdriver from Bosch that is just like him: colorful, loud and always a little crazy.
Teaser phase
The "IXO Style Contest" created awareness for the new product and invited members of the creative Bosch DIY community to design their own IXO.
Teaser video
Configurator website
Launch phase
Quirky motifs communicated the availability of the green standard edition and the winning color edition in chic raspberry red.
Print ad
Out of home
Product communication
To put the final design in the right light, we teamed up with the female artist collective Eyecandy Berlin.
Making-of video
Campaign video