Creative Director – Brands built with AI.

Twenty years in the creative industry, top agencies, from junior to ECD, chasing the big idea. Today working at the intersection of creative strategy, brand storytelling and AI.

Now: Co-founder of MAD, an AI-powered creative production studio in Frankfurt. Creative Principal, Art & AI at Des Wahnsinns Fette Beute.

Before that: Global Head of Creation at Emma – The Sleep Company. ECD and unit lead at Philipp und Keuntje. Creative Director at Kolle Rebbe and la red. Big brands you know – adidas, Axe, Bosch, Ikea, o2. And small ones you don't.

30+ international awards, including Cannes, D&AD, ADC, Eurobest and NY Festivals.

Studied Communication Design under Bazon Brock and Uwe Loesch at the University of Wuppertal. Twelve years teaching the next generation of creative talents at h_da Darmstadt.