Creative Director,
building brands with AI.

Twenty years in the creative industry, top agencies, from junior to ECD, chasing the big idea. Today working at the intersection of creative strategy, brand storytelling and generative artificial intelligence.

Now: Co-founder of MAD, an AI-powered creative production studio in Frankfurt am Main. Creative Principal, Art & AI at Des Wahnsinns Fette Beute.

Before that: Global Head of Creation at Emma – The Sleep Company. ECD and unit lead at Philipp und Keuntje. Creative Director at Kolle Rebbe and la red. Big brands you know – adidas, Axe, Bosch, Ikea, o2. And small ones you don't.

30+ international awards, including Cannes, D&AD, ADC, Eurobest and NY Festivals.

Studied Kommunikationsdesign under Bazon Brock and Uwe Loesch at the Bergische Universität Wuppertal. Twelve years teaching the next generation of creative talents at the Hochschule Darmstadt (h_da).