The work! The work! The work!

  • Black and white photo of a man with a heavily textured face, his hand on his chin, looking thoughtfully to the side, with a dark background.

    MAD Studio – The MAD Movies

    How to show what you can do before anyone has let you do it

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  • Emma – Awaken Your Best

    How to transform a mattress manufacturer into an aspirational sleep brand

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  • Bosch – IXOism

    How to sell a masculine power tool to a young, female and digital-savvy target group

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  • A man wearing a white Callaway golf cap and polo shirt stands outdoors on a golf course with tall buildings in the background. He is smiling and making a gesture with his hand near his face near golf clubs.

    Ecco Golf – More Than a Game

    How to rejuvenate a classic sports brand and keep its audience engaged with storytelling

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  • Close-up of a person's face with frost or snow on their nose and beard, wearing a winter hat and coat, in a cold outdoor environment.

    E wie einfach – Neue Energie

    How to create a consistent customer experience around the idea of simplicity

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  • A high-angle view of a city construction site with several yellow cranes working on building structures, with a river, industrial buildings, and distant cranes and smokestacks visible in the background.

    Hochbahn – Senf! Senf! Senf!

    How to create early acceptance for a gigantic infrastructure project among city dwellers

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  • Close-up of black granular material, possibly sand or grit, being poured or brushed into a small pile.

    Kaldewei – Shaping Icons

    How to transform bathtubs and sinks into desirable luxury objects

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