Notes on AI
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Notes on AI 〰️
The curve before the gains
Two-thirds of marketers say AI gave them more time for creative work. What that statistic hides is the curve in front of it: you get slower before you get faster. So the interesting question isn't „can we build an AI system for this?" It's whether the problem justifies the curve.
Premium Sameness
Two companies approached me with exactly the same idea: a team of characters, each embodying one brand attribute. A brand A-Team. Human and machine both pull toward the middle – what's new is the scale. The result is Premium Sameness: work nobody objects to and nobody remembers.