Notes on AI
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Notes on AI 〰️
The curve before the gains
Two-thirds of marketers say AI gave them more time for creative work. What that statistic hides is the curve in front of it: you get slower before you get faster. So the interesting question isn't „can we build an AI system for this?" It's whether the problem justifies the curve.
The resurrection of creative disagreement
In the 1950s, Bill Bernbach paired copywriters and art directors to engineer creative friction on purpose. Today we argue about where creatives should sit. The better question: which kinds of collaboration actually require proximity, now that AI produces the possibilities and we only judge them?
Creative Debt
"Fuck AI. Destroy it. Kill it." Ronny Chieng's advice to Harvard graduates is really a plea to use your head. Cognitive debt is what happens when the brain stops practising. Creative debt is what happens when the next generation never trains the muscle at all.